How do I stand out on LinkedIn?

LinkedIn remains the best place for B2B marketing, especially if you're in SaaS, CRM, or any tech space selling to other businesses. But we all know it’s noisier than ever. Everyone’s posting. Everyone’s promoting. So how do you stand out?

If you're running a growing tech business, you don’t need hype. You need real traction with the right people. Here’s how to make LinkedIn work for you in 2025 - in a way that’s strategic, sustainable, and actually worth your time.

1. You and Your People Are Your Brand

People trust people. That’s especially true on LinkedIn.

While company pages are useful, it’s personal profiles that get the reach and start the conversations. Encourage your team - especially founders, sales, and client-facing staff - to post. Share stories, lessons learned, or a behind-the-scenes view of what you’re building.

No need for polish. Just be useful and human. Be you.

Pro tip: A few strong voices from your team, posting consistently, will build more brand trust than any polished ad campaign.

2. Share What You Know, Not Just What You Sell

Your audience is full of decision-makers, often time-poor, often sceptical. What they want is insight, not fluff. Think about:

• What’s changing in your industry?
  

• What mistakes do you see clients making?
  

• What would help someone make a better decision today?
  

Practical, honest content cuts through. And if someone sees you as helpful before they ever speak to sales, you’re halfway there.

3. Format Matters, But Value Comes First

In 2025, three content types are working well:

• Text posts with a strong first line (a clear opinion or question works)
  

• Carousels (LinkedIn’s slide-style posts) that explain a concept or process
  

• Simple videos: no big production, just talking head advice or product context
  
  

But don’t get too hung up on format. Value and authenticity always wins.

4. Consistency Builds Credibility

You don’t need to post every day. But you do need to show up regularly. Start with 2-3 times per week. Share a mix of personal insights, client stories, and commentary on your niche.

You’re not chasing likes. You’re building familiarity and trust with potential customers — so when they are ready to talk, you’re already top of mind.

5. Get Involved, Don’t Just Broadcast

LinkedIn is not just a publishing platform, it’s a network. Commenting on posts, replying to prospects, and engaging with others in your industry is just as important as what you post.

Some of your best leads will come from conversations, not campaigns.

Final Thoughts

LinkedIn doesn’t need to be overwhelming, and you don’t need to go viral. For SME businesses, it’s a powerful way to show your expertise, connect with decision-makers, and stay front of mind.

Start small. Be helpful. Show up. Be you.

Contact Us

Email marketing@b2b101.co.uk

Visit b2b101.co.uk

Follow on LinkedIn: https://www.linkedin.com/company/b2b101

Let’s build a marketing plan that aligns with your goals, budget, and pace.